Top Picks From Organic Baby Brand Frugi

When it comes to eating, I’m not super conscious about buying organic. Sure we’ll buy organic veg where possible and choose the better quality organic eggs but as a rule of thumb it’s not something we abide by religiously. I do own some organic clothes though and the quality is absolutely above par. Even after multiple washes. So when it came to dressing our little lamb in September, organic is something I’d already thought about.

There’s no denying that when it comes to babies, we all want what’s best for them. We’re careful about which washing detergent to use and we’d never douse them in chemicals (like we would ourselves with deodorant for instance). Speaking to those who already have children, it’s amazing how many different skin complaints their children have. Babies have sensitive skin we know that. But when I did some research on babies clothing, what I found was really surprising. Did you know that cotton is one of the most sprayed crops in the world? According to “cotton only makes up 3% of the total farmed land area, it accounts for 25% of the insecticides and 10% of the pesticides used worldwide, making it one of the most chemically treated crops”. Scary huh?


That’s where my discovery of Frugi came in. Frugi (‘fruits of the earth’ in Latin for those who didn’t know) is already loved by thousands of mothers, babies and kids and there’s an obvious reason. Not only is it an organic and ethical brand but it’s also bright, bold, playful and practical.

Their Story

The Frugi story is a sweet one. Started by Kurt and Lucy in their spare room, their story is one of success and growth. So much so that they’ve developed from baby to baby and toddler, right through to kids of up two 10 years old. Their gifts are great and their bedding for little ones is super cute in any nursery. Everything is natural so you minimise the risk of pesky allergies for your little one.

What’s even better is right now they have a huge sale on and if you’re not happy, they have a 120 returns policy. They also donate 1% of their turnover to a charity – right now it’s ‘Kicks Count’. They also run warehouse clear-outs where they raise money for an orphanage in India.

My Favourites

Looking online I instantly fell in love with a few pieces. I couldn’t resist these organic long sleeved kimono body’s  (two for £16) with their wrap around fronts. They’re so soft you won’t be able to stop caressing them! I’ll be layering them under outfits – the popper bottoms and wrap front make them so easy to take on and off too.

Next are these two Dora vests, (was £16 now £9.60) one with daisy print and one with clouds. They’re strappy so not too hot in the warmer months and are made from organic cotton pointelle and rib, with a touch of elastane in the binding for extra stretch and comfort. Available from newborn right through to age 2-3 I cannot wait to see my little girl crawling around in these under a sweet little romper.


If that’s not enough to get you spending, how about these adorable little denim dungarees? I love the red button detail contrasted against the blue denim and the embroidered rainbow. These appear to have sold out online now but you can get a similar version with a fun little bumble bee on the front. It’s made from soft and light weight organic cotton chambray with a full lining on the straps and at the top (£24 reduced to just £14.40).

Have you bought anything exciting from Frugi yet? What do you think of organic clothing? Xx

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